The Evolution of Sales Enablement Strategies — How aligned is your sales enablement strategy with your sales and marketing leaders’ top go-to-market priorities? It’s time to be proactive and refresh your sales enablement strategy. Sales Enablement managers should always prioritize keeping their sales enablement strategy and team charter current and clearly communicated to stakeholders. In SalesHood’s …

Editor’s Note: The Playbook is a new RISMedia weekly segment centering on what brokers and agents are doing to ensure they not only survive but thrive in these challenging times. Industry professionals explain the strategies they’re employing and unique ideas they’ve formulated. Tune in every Thursday for another addition to…

A large professional network of contacts — LinkedIn — is undeservedly deprived of the attention of many companies. We are ready to reveal the advantages of this social network for you and prove that competent promotion on LinkedIn is effective. Here, you can focus on the texts and use to…

Convincing someone to buy from you during that very first contact is a challenge. This is especially true in the B2B world, where the buying process usually takes longer, is more complex, and involves multiple stakeholders. That’s why marketers came up with the concept called lead nurturing, where instead of…

There is no one right way of doing content marketing. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. Shopify is…

Using demand generation campaigns, you may raise your company’s profile, drive more traffic to your website, and close more sales. Sales and marketing departments may now work together as a cohesive unit instead of working in separate silos. So, if you want to build a strong consumer base, take the…

When a storm is on the horizon, everyone battens down the hatches, boards up the windows, and hunkers down to wait it out. Right now there’s a recession on the horizon for B2B businesses, and we can see the storm preparation starting. Budgets are getting leaner, new requests met with…

Is it time to reimagine the sales development rep (SDR) role? The B2B buyer’s journey has changed dramatically over the past few decades, but revenue organizations–particularly outbound sales–have been slow to catch up. Our recent podcast guest argues for a new approach to sales development. Sam Kuehnle is the VP…

Clarity is a fast-growing global digital marketing and communications agency working with the world’s most progressive, ambitious companies, using technology for positive impact. Public Relations | Marketing Strategy | Positioning & Messaging | Content Creation | Digital Marketing | Paid Media | W This content was originally published here.